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For example, if you’re writing about how to buy Bitcoin and the top-ranking pages are for beginners, it probably wouldn’t be wise to explain the blockchain in intricate detail. Given that you’ve identified the three Cs of search intent, you probably already have a rough idea of what searchers might want to see. And that means covering all the things searchers expect and want to see. To be deserving of a place on the first page of Google, it needs to deliver on its promise. Having content that broadly aligns with search intent is a good start, but it’s rarely enough.
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If you’re confident that you can get searchers’ attention with a different content type, format, or angle, feel free to give it a shot. While it’s important to align your content with what searchers expect, you might not always want to follow the herd.
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For example, all the top-ranking pages for “black maxi dress” are ecommerce category pages from well-known stores. Content typeĬontent types usually fall into one of five buckets: blog posts, product, category, landing pages, or videos. But we’ll go a bit deeper here, as again, aligning your content with intent is critical. We already briefly covered this concept in our keyword research guide. Fail to give searchers what they want, and your chances of ranking are slim to none.īecause nobody understands search intent better than Google, the best starting point is to analyze the current top-ranking results for the three Cs of search intent: Relevance is arguably the most crucial part of on-page SEO, which means aligning your content with search intent.
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Otherwise, here are the four things you need to master: Read our keyword research guide if that’s not the case. For that, you need a main target keyword in mind. Before you even think about making ‘technical’ optimizations like placing keywords here or there, you need to create content that Google wants to rank.